Monday, June 22, 2009

Divine Intervention!

Such things would rarely happen on a shooting set but it seems like the Gods literally chose Maniben.com to shower blessings in the most unique way.

The incident occurred during the shoots of Maniben.com, Maniben(Smriti Irani) was required to cut vegetables. In between the shot, as Maniben went about saying her dialogues and cutting brinjals, one such brinjal astounded everyone on the set. It actually had a neatly embedded design of "OM" clearly visible inside it!! This created a furor on the sets and everyone wanted to have a peek at this most amazing occurrence. OM is considered as the most holy and auspicious symbol among Hindus and this superbly engraved brinjal just proved that Maniben.com just received some "Divine Intervention".

Saturday, June 20, 2009

Second most popular programme on SAB TV

As per TAM, the family comedy show Maniben.com opened with 0.9 TVR, becoming the second most popular programme on SAB. The leader show, Tarak Mehta ka Ooltah Chashmah, notched up a TVR of 1.75.

Thursday, June 18, 2009

SAB marches ahead!

SAB marches to 66 GRPs. Way ahead of StarOne at 52.

Maniben.com. opened at 0.9 TVR

SAB, the family comedy entertainment channel, continues its exciting growth story. As per the latest TAM data for 24th week 2009, it has achieved its highest 66 GRPs which is 16 points higher than the previous week. With this SAB also now moves way ahead of Star One which is at 52 GRPs now.

After the successful launch of Maniben.com, SAB has achieved a 16 GRP leap in comparison to its last week ratings, which is a clear indication of its growing popularity. Maniben.com, launched on 8th June opened with 0.9 TVR. The family comedy strategy has proved to be a winner for SAB and the ratings are clearly reflecting the popularity of its various shows – Taarak Mehta ka Ooltah Chashmah, FIR, Jugni Chali Jalandhar, Gunwale Dulhania Le Jayenge and the latest addition, Maniben.com.

Commenting on this significant achievement, Anooj Kapoor, Business Head, SAB TV stated, - “We, at SAB, are happy to reach this level and we will continue our efforts to ensure a refreshing dose of comedy each time to the viewer. Maniben.com started very well and we are happy that our position in the GEC segment is going strong. 66 GRPs is truly a significant feat and with more shows coming up we are confident of continuing this growth story.”

Thursday, June 11, 2009

Tuesday, June 9, 2009

Maniben arrives!

Smriti Irani rocked in her new comedy role. It was a funny entrance for maniben. The scooter entry was hilarious. Down to earth and goofy. Watch more of maniben.com antics on SAB TV, mon-thu, 8pm

Tuesday, June 2, 2009

Maniben calling

Smriti Irani gets chatting on her new show Maniben.com and the trend of packaging social causes

What is your new show Maniben.com all about?

It is the story of a middle-class woman Maniben from Saurashtra who gets married to a diamond polisher in Mumbai. Initially, they stay in Bhuleshwar. Gradually, her husband becomes a diamond merchant and shifts his residence to the plush area of Peddar Road. As he climbs the ladder of success, she gets left behind. But Maniben believes that money should not make a difference. She believes in her values and refuses to change her ideology or sense of dressing to suit the new milieu. Her motto is jiyo aur jeene do and that’s what the serial is all about.

Why did you choose this particular subject?

It was my first play and it was a huge hit in theatre circles. I thought it was a good concept to be translated into a serial. The original concept is Imtiaz Patel’s while the episodic ideations have been done by yours truly. We have introduced more characters in the serial. The best thing about it is, it has no canned laughter. These days demeaning celebrities and raising a few laughs is deemed as comedy. Maniben.com has the flavour of Hrishikesh Mukherjee’s films, his kind of humour.

Viewers still remember you as the strong but self-sacrificing Tulsi. How will they connect with the fun-loving Maniben?

My art is about being an actor and the audience has accepted me in every role, whether it was B.R. Chopra’s Ramayan aired on Zee, Kallat Kalet, a comedy show on Doordarshan, a talk-show Kuch Dil Se on SAB TV or recently Viruddh. Tulsi and Kyunki Bhi Saas Bhi Kabhi Bahu Thi were like Sholay in my career and I don’t think they can be replicated. I have always had a good sense of humour but people will be realising it only now.

Though you saw success as an actress, your productions Viruddh and Waaris, despite being acclaimed, have not been chart-toppers.
I firmly believe that good content has no co-relation to TRPs. As a maker, you have to decide if you want to make fluff for the sake of TRPs or do something creatively different.

But haven’t serials like Balika Vadhu and Bidaai changed the viewing pattern.

I don’t think so. If you look closely, these serials are in the same mould as the saas-bahu ones albeit re-packaged with social causes. They are beautified with the same ribbons. The difference is that the heroines are younger. The day I see serials like New Delhi Times, Lifeline or Udaan being made, I’ll say the creativies on small-screen have changed. Till then, let’s be happy with our illusions.

Source: screenindia.com